November 19, 2015
The Westmead Millennium Institute for Medical Research has changed its name to The Westmead Institute for Medical Research, with the unveiling of a new brand.
Executive Director, Professor Tony Cunningham announced the simpler name and an entirely new logo at the Institute’s Discovery Night on November 18.
Professor Cunningham told a large gathering of staff and supporters that the new brand meets the Westmead Institute’s need for a visual identity which is more distinctive and better expresses the Institute’s purpose. “This new brand has much greater meaning: it’s a bold, confident and very human brand that puts the ultimate reason for our research – people – at its centre,” he said.
The flowing brightly-coloured logo represents hope, discovery and the people we seek to help through better health, and has been developed by Sydney branding agency, Brand Matters.
Since its foundation almost two decades ago, the Westmead Institute’s research has been inspired by an understanding of patient needs. Today the Institute is drawing upon its great diversity of disciplines and skills to create new opportunities for novel cross-disciplinary research.
“We believe that it’s the combination of our translational focus and our transdisciplinary approach to medical research that transforms lives,” said Professor Cunningham. The Institute has also developed a new brand message – Giving Hope through Science.
“Now that we have a strong, clear and unifying brand we are in a position to re-engage with the community and seek their support.”
Brand Steering Committee member, Professor Graeme Stewart, says the decision to retain Westmead in the brand is strategically important. “There is a lot of history and equity in the word Westmead and with this rebrand we are positioning ourselves to benefit from the wave of interest currently washing through the health precinct.”